Hello. I'm Sam. 👋

Product Manager & Maker based in Scotland

I advise and help early stage founders and entrepreneurs ideate, validate, test, build and launch digital products.


About This Site

I've seen a growing number of folk using Notion to create super quick landing pages, personal sites and resumes recently and decided I would give it a shot myself using my current personal site as a blueprint to see how far I could take it. Feel free to use this as a template.
Tip: cmd/ctrl + shift + l to switch to Dark Mode

Latest Content

Comprehensive list of 'Smoke Test' techniques

A definitive list of modern, alternative 'Smoke Test' techniques to help test early signs of desirability with your target market.

Can I build an online shoe retailer with no shoes?

Turns out you can - or 'could' should I say. This is Part 1 in my series of concierge MVP examples from well known tech ...

Start with Problem Validation, NOT Solution Validation

There is a difference between having an idea and validating an idea. Validation is the first step in moving towards learning ....

What I Do

💻 Product Management

I combine business, tech, and design in order to discover products that are valuable, feasible, and usable.

⛔️ No Code

I specialise in creating digital products and businesses without code in a fraction of the time and cost compared to traditional methods.

🧭 Product Strategy

I help teams and founders create and maintain a clear and defined product and go to market strategy.

🚀 MVPs

I create lean, highly effective MVP experiments. Testing with real people against actual problems to ensure your core assumptions are validated.

🔎 Customer Development

I help identify the right problems to solve so that you build something that your customers will buy, helping you learn more about your customers.

👪 Community Building

I create and grow highly engaged online audiences via email and social marketing techniques.


Office Hours

Looking for some product advice? Need help with validating an idea? Want to know how to create an MVP with no code?
I've helped 47 people already. Book a 30 min call with me.
Book Now


Get My Latest Content

No spam! Just my latest ideas, projects and insights as and when I feel it's worth sharing.
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